What’s in a Web Page Title?
Search engines such as Google look at web pages, not web sites. And one of the first things they look at when determining what a page is about, is the title. In addition to search engines you also want to make a title appeal to the searcher as well. In the organic space when a person enters in key words a set of sites (or really pages) is returned that he can then click on to.
All sorts of research into advertising has pointed to one conclusion, you have a spilt second in which to entice that searcher into clicking on your site, as opposed to all the others he is confronted with.
So, make the title descriptive and a little eye catchy.
- It is imperative to have the main key words you’re targeting in the title tag!
- The optimum number of keywords in a title tag, including spaces and punctuation, is; 65
- Place your main key word you’re targeting toward the beginning of the title tag.
- When writing your title tag use dashes (-) or commas, do not use pipes.
- Make EVERY title tag unique for each page, including contact us and about us pages.
- Don’t be afraid to change and experiment with your title tags.
- And remember, titles are not only important for ranking, but for click through as well.
