Web Page Titles

What’s in a Web Page Title?

Search engines such as Google look at web pages, not web sites. And one of the first things they look at when determining what a page is about, is the title. In addition to search engines you also want to make a title appeal to the searcher as well. In the organic space when a person enters in key words a set of sites (or really pages) is returned that he can then click on to.

All sorts of research into advertising has pointed to one conclusion, you have a spilt second in which to entice that searcher into clicking on your site, as opposed to all the others he is confronted with.

So, make the title descriptive and a little eye catchy.

It is imperative to have the main key words you’re targeting in the title tag!
The optimum number of keywords in a title tag, including spaces and punctuation, is; 65
Place your main key word you’re targeting toward the beginning of the title tag.
When writing your title tag use dashes (-) or commas, do not use pipes.
Make EVERY title tag unique for each page, including contact us and about us pages.
Don’t be afraid to change and experiment with your title tags.
And remember, titles are not only important for ranking, but for click through as well.

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